Driven to Quit Challenge Winners Announced!

After leaving the press conference where the D2Q team announced all the prize winners from the 2010 challenge, I had a few minutes to reflect on the whole campaign, and most importantly, what it achieved.

Normally we’d measure the success of a campaign based on how many people visited our website (115,000), how many people signed up for what we are offering (28,795) and how it compared to last year (2010 was the best year in the history of the Challenge).

However on this day, I had the opportunity to talk with some of the winners, hear their stories about quitting and the effect it will have on their families and lives, and see how proud they are of becoming smoke-free.

It is always rewarding to put on a successful campaign, but the extra reward today was seeing the real and positive effects first hand. Congratulations to Lisa McGee and all the other prize winners!

http://www.driventoquit.ca/